Till: the relationship between now and then.
Telling time is about more than numbers–it’s about the relationship between now and then.
Till explores this relationship–so it’s not just 10:50, it’s “Ten Till Ten.” It’s not merely 12:30, it’s “Half past Twelve.”
The words we use to tell time have never been reflected on a watch, and in our digital age, this useful language is starting to disappear.
Digital watches change the way we view time from a cyclical to a linear format. They distance us from nature’s very cycle of time, which, like the earth’s trip around the sun, is repeated every day.
So don’t just read the time, tell it.
Till Watch Black measures 40mm (1.57″) in diameter and has a 20mm wide silicone band.